Škoda Auto India, in collaboration with BBH India, has launched its new integrated campaign ‘Easy to Love’ for the latest Škoda Kushaq, combining nostalgia-led storytelling with a strong product narrative. The campaign draws inspiration from the iconic Bollywood film Dilwale Dulhania Le Jayenge, using humour and cinematic cues to create an emotional connection with audiences.
The film moves beyond traditional feature-led communication, weaving everyday urban scenarios with dreamlike, romantic sequences that echo classic Bollywood moments. These transitions highlight the Kushaq as the catalyst for these experiences, positioning it as a car that seamlessly blends practicality with aspiration.
The campaign follows a phased rollout strategy, beginning with teasers and feature films aired during the ICC Men’s T20 Cricket World Cup-leveraging high-impact moments to build awareness before expanding into a full-scale launch.
At its core, ‘Easy to Love’ reinforces Škoda’s focus on delivering premium features, safety, and driving performance in a more accessible format for Indian consumers. By pairing this proposition with culturally relevant storytelling, the brand aims to deepen its connection in a highly competitive SUV market.
Executed as a 360-degree campaign, it spans television, digital, social media, print, cinema, out-of-home, and radio. The initiative will further extend into social-first micro-drama content and brand collaborations to sustain engagement over time.
Through this campaign, Škoda successfully bridges emotion and engineering-making the Kushaq not just a product choice, but an experience that audiences can instantly connect with.
