Snabbit has partnered with Posterscope to roll out a new out-of-home (OOH) brand campaign titled ‘Make Snabbit a Habit’, aimed at shifting consumer perception of home services from emergency-led solutions to an integral part of everyday household routines. The campaign focuses on reframing house help as a consistent need rather than an occasional fix, addressing the often-overlooked mental load of daily chores.
Executed by Posterscope India, dentsu India’s OOH specialist agency, the campaign was deployed exclusively across Mumbai through a strategic mix of high-impact static billboards and digital out-of-home (DOOH) formats. The media plan ensured strong visibility across key daily touchpoints, including office commute routes and residential neighbourhoods, enabling repeated exposure and sustained brand recall. The intent was to embed Snabbit into everyday urban life, positioning it as a habitual service rather than a reactive choice.
Mumbai was selected as the campaign’s sole market due to its dense population of time-constrained households, prevalence of nuclear families, and persistent challenges around dependable house-help availability. The city’s routine-driven lifestyle made it an ideal environment to reinforce habit formation through high-frequency outdoor visibility.
Creatively, the campaign leaned into relatable, observational moments – small, everyday household messes people notice but rarely acknowledge. By avoiding urgency-driven or discount-heavy messaging, the communication adopted a familiar and authentic tone, presenting Snabbit as a natural extension of regular home management.
The campaign delivered tangible results, including improved brand recall and stronger association with daily routines. Post-campaign trends indicated growth in first-time transactions, higher usage frequency, and increased repeat bookings, validating the effectiveness of a habit-led brand narrative.
Commenting on the initiative, Aayush Vyas, Head of Brand at Snabbit, emphasised the importance of frequency and familiarity in habit-building, while Imtiyaz Vilatra, CEO of Posterscope India, highlighted OOH’s ability to mirror the constant nature of household work through scale and repetition.
