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Snapchat Doubles Engagement in India as Creator Momentum Hits New High

Snapchat Doubles Engagement in India as Creator Momentum Hits New High

At Delhi Creator Connect, Snapchat highlights 4X growth in Spotlight posts and the rise of Snap Stars driving authentic Gen Z storytelling

On September 26, 2025, Snapchat announced record growth in India’s creator ecosystem, driven by rising engagement, content creation, and a growing community of Snap Stars. The update was shared at Creator Connect Delhi, part of a multi-city initiative empowering Gen Z storytellers across the country.

Key Growth Highlights

  • Engagement: Time spent watching content on Snapchat in India has doubled over the past two years.
  • Creators: The number of official Snap Stars has grown 1.5X, reflecting strong demand for authentic, creator-led content.
  • Content: Spotlight posts have grown 4X year-over-year, cementing Snapchat as a hub for short-form storytelling.

Saket Jha Saurabh, Director and Head – Content & AR Partnerships, Snap Inc., said:
“India is central to our global creator strategy, not just as one of our fastest-growing markets but also as a leading contributor to global content creation. Programs like Snapchat Creator Connect, Snap School, and Snap With Stars have created a flywheel of creativity, authenticity, and growth. The momentum we’re seeing today shows how Indian creators have embraced Snapchat as their home for storytelling and community building.”

Creator Connect Delhi

The event brought together top creators, Snap Stars, and industry voices. Highlights included:

  • Snap School workshops on storytelling and monetization.
  • Fireside chat with Ammy Virk and Sonam Bajwa, sharing why Snapchat is their platform of choice.
  • Demo of fifth-generation Spectacles, receiving praise for real-time AR and seamless mobile integration.

Voices from the Creator Community

Creators shared why Snapchat stands out. Sonal Kaushal, voice artist and podcaster, said:
“Snapchat feels authentic and real. Its AR tools inspire creativity while keeping connections personal and genuine.”

Amulya Rattan, Snap Star, added:
“Snapchat isn’t just about growing an audience – it’s about building a career. With monetization programs and brand collaborations, I can turn creativity into income while staying true to myself.”

Partnerships & Brand Love

Snapchat continues collaborations with leading brands including Myntra, Flipkart, L’Oréal, Unilever, and Reckitt, connecting them with India’s top AR creators and Snap Stars through influencer partnerships, activations, and campaigns such as #SnapStarSquad and Myntra FWD Creator Fest.

Young India on Snapchat

From cricketers like Abhishek Sharma, Arshdeep Singh, Washington Sundar, and Rishabh Pant to Olympic gold medalist Neeraj Chopra, sports icons are sharing everyday moments with fans. Meanwhile, entertainers like Diljit Dosanjh, Karan Aujla, Guru Randhawa, and Rashmika Mandanna continue engaging audiences with music, humor, and behind-the-scenes stories.

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