Snap Inc. has kicked off its Festive Roadshow series in India, teaming up with WPP and AdYogi to help brands tap into Gen Z’s festive shopping spirit through immersive augmented reality (AR) campaigns.
The roadshow, which began in Mumbai on September 18, continued in Bengaluru on September 23 and wraps up in Gurgaon on September 25–26, brings agencies and brands face-to-face with Snapchat’s full creative toolkit. From AR Lenses and Filters to full-screen Sponsored Video Ads, the sessions showcased how Snapchat can drive discovery, engagement, and conversion during India’s busiest shopping season.
A highlight of the series was the Snap Pitch Room – a live ideation format where WPP account teams collaborated with Snap’s creative strategists and influencers such as Snap Star Namrita Kaur to co-develop campaign concepts in real time.
“The festive season is a period of high intent for consumers, and this year, Gen Z is firmly in the driver’s seat. They aren’t just browsing; they’re actively buying across sectors. Snapchat is their native space for discovery and self-expression,” said Amit Ojha, Head of Agency Partnerships, Snap Inc.
With over 250 million monthly active users in India, Snapchat is positioning AR as a core driver of festive campaigns – giving brands the ability to merge storytelling, interactivity, and commerce for maximum impact.
