Bold billboards across Indian metros urge marketers to rethink their media mix
Snapchat has rolled out a striking out-of-home (OOH) campaign titled “It’s Time to Advertise on Snapchat”, targeting marketers in cities like Mumbai, Delhi, and Bengaluru. Featuring bold yellow billboards with direct messaging-such as “DON’T CRY OVER POOR ENGAGEMENT. SNAP OUT OF IT.”-the campaign puts the spotlight on Gen Z’s preferred platform.
As competition intensifies among social media platforms for advertiser attention, Snapchat is making a positioning statement. The campaign highlights the platform’s relevance with India’s Gen Z, a generation known for shaping culture, trends, and purchasing decisions.
Unlike legacy networks, Snapchat was built with Gen Z at its core-offering ephemeral messaging, creative AR tools, and a friends-first environment. With over 250 million monthly active users in India, it remains a key cultural platform where trends often begin.
Yet, popularity doesn’t always translate to media investments. This campaign bridges that gap, urging brands to rethink their outreach strategies.
“We want to help brands engage India’s Gen Z through fun, personalised, and effective formats,” said Ankit Goyle, Head of Marketing, Snapchat – India.
Strategically placed near agency offices and brand HQs, the billboards aim to reach decision-makers directly. The OOH campaign is phase one-Snapchat will follow up with a digital rollout starting July 10, bringing the same energy to native formats.
Backed by agency Toaster INSEA, and leveraging innovations like AR lenses and influencer content, Snapchat positions itself as a high-impact, creative platform for brands serious about Gen Z.
