Set in a doctor’s clinic, the quirky ad brings humor and strong brand recall
Snapdeal has rolled out its latest brand campaign titled “Nazar Atak Jaaye”, using humor to highlight just how eye-catching its fashion offerings are. Conceptualised by Snapdeal’s in-house brand team, the campaign film is set in a doctor’s clinic, where patients are shown with their necks stuck at awkward angles-because they couldn’t stop turning their heads to stare at someone wearing Snapdeal fashion.
The visual metaphor reinforces the brand’s message: Snapdeal fashion makes heads turn.
Targeted at Bharat’s value-conscious shoppers, the campaign positions Snapdeal as a destination for trendy, high-quality fashion at affordable prices. It blends quirky visuals with rooted Indian music to create stronger audience engagement and brand recall.
Achint Setia, CEO, Snapdeal, said:
“The ‘Nazar Atak Jaaye’ campaign reflects Snapdeal’s commitment to delivering fashionable choices at prices that delight India’s value-driven shoppers. Humor and culturally resonant music are key tools we’ve used to connect with our audience and reinforce our positioning.”
Snapdeal reports that over 90% of its sales come from the fashion and lifestyle categories, with more than 80% of orders priced below ₹599. Additionally, 80% of its orders come from non-metro cities, underscoring its appeal among price-conscious, style-seeking consumers across India.
The ‘Nazar Atak Jaaye’ campaign is currently live on Snapdeal’s digital platforms, including YouTube, Instagram, Facebook, and LinkedIn, amplifying its message to a nationwide audience.
