Verve Media has unveiled a Men’s Day campaign for menswear brand Snitch, using a digital film to spotlight an often-overlooked social behaviour: the hesitation to compliment men. Titled ‘Just Say It’, the campaign explores why appreciation for men frequently goes unspoken, despite being felt in everyday interactions.
Video Link: https://www.youtube.com/watch?v=qwFuF_Ur2_U
The film presents three relatable scenarios – a college campus exchange, an office corridor moment and an elevator interaction – where individuals notice and admire a man’s outfit but stop short of verbalising the compliment. Through a reflective voiceover, the narrative questions the cultural barriers that keep positive acknowledgement unexpressed.
Mayur Gole, co-founder of Verve Media, noted that the insight behind the film stemmed from observing the “silent nod,” a subtle gesture of appreciation that rarely becomes spoken praise. “We wanted to capture this nuance and turn it into a meaningful statement that aligns with Snitch’s bold, progressive identity,” he said. “This campaign goes beyond fashion; it encourages a small but impactful shift in behaviour – urging people to express the positive thoughts they already feel.”
Chetan Siyal, CMO of Snitch, added, “Men make an effort in how they dress and present themselves, yet compliments directed at them are often limited or withheld. Men’s Day felt like the right moment to raise this conversation. With ‘Just Say It’, we want to inspire people to voice genuine appreciation, because even simple words can have a significant impact.”
The campaign is currently live across Snitch’s digital platforms, including YouTube, Instagram and Meta, leading into Men’s Day.
