The high-energy campaign is live across YouTube, Instagram, and Meta platforms.
Snitch, the D2C men’s fashion brand known for its trend-forward apparel, has launched a dynamic new campaign titled ‘Last Minute? Snitch It.’ The campaign spotlights the brand’s signature blend of fast fashion and under-48-hour delivery, catering to the spontaneous lifestyle of today’s modern man.
The campaign comprises three high-octane films, each portraying relatable, last-minute scenarios—an impromptu client pitch, an unexpected yes from a crush, and a surprise boys’ trip. Each storyline centers around a different “Snitch Guy”: a millennial navigating work pressure, a Gen Z student gearing up for an unplanned event, and a laid-back planner coordinating a spontaneous getaway.
These vignettes emphasize Snitch’s speedy delivery promise and its extensive collection of over 7,000 styles across 13 categories, showcasing how the brand delivers both urgency and style without compromise.
Chetan Siyal, Chief Marketing Officer, Snitch, shared:
“With ‘Last Minute? Snitch It.’, we’re speaking directly to our core audience-spontaneous, fast-moving, and fashion-conscious. This campaign is more than just messaging-it’s our brand ideology. We’re redefining urgency not as panic, but as empowerment. Our goal was to capture that energy in films that resonate in real time.”
The campaign is currently live on YouTube, Instagram, and Meta, amplifying Snitch’s presence among digitally active consumers and reinforcing its position as a go-to brand for fast, fashionable solutions.
