SOCIAL has revived its #DoosraStadium experience for the ongoing cricket season, turning its outlets into high-energy match-viewing hubs. Running from March 28 to May 31, the format is live across cities including Mumbai, Delhi-NCR, Bengaluru, Pune, Hyderabad, and Kolkata.
The initiative blends live match screenings with interactive elements, themed menus, and a community-driven atmosphere. This year, SOCIAL has introduced a team-inspired regional menu, offering dishes linked to different cricket regions, along with group-friendly beverages designed for shared viewing experiences. Select items are also available via Zomato and Swiggy, extending the experience beyond dine-in.
To enhance engagement, the brand has integrated a mobile-based cricket game for fans to play between overs, alongside merchandise, giveaways, and match ticket opportunities in partnership with United Breweries.
Divya Aggarwal, Chief Growth Officer at Impresario Entertainment & Hospitality, noted that the concept has evolved based on how fans watch cricket together-their rituals, expectations, and shared moments. This year’s edition focuses on making the experience more immersive, from curated menus to interactive fan engagement.
With #DoosraStadium, SOCIAL continues to strengthen its position in experiential marketing, combining food, entertainment, and live sports to create a community-led viewing culture during one of India’s biggest sporting seasons.
