Integrated creative and digital agency Social Panga has announced the formation of its in-house AI Council, a strategic initiative designed to unlock the full potential of AI-powered brand marketing. This move marks a significant step in integrating artificial intelligence into the agency’s core operations across branding, content, automation, and digital strategy.
As AI reshapes the marketing landscape, the AI Council is positioned as a “think-and-do tank”– a cross-functional team combining strategists, creative technologists, and marketing experts to turn advanced AI capabilities into tangible business impact.
The initiative builds on Social Panga’s successful AI-led campaigns for marquee brands like LG Electronics, Pathkind, Jindal Stainless (JSL), Himalaya, and Lava, where the agency delivered results through AI-enabled creative and performance solutions.
The Council will be led by Som and mentored by Co-Founders Himanshu Arora and Gaurav Arora, with a mission to develop scalable, AI-driven strategies for the future of brand engagement.
“The AI Council isn’t just another vertical – it’s a mindset shift,” said Soumabha Nandi, EVP – Creative Strategy & Growth, Social Panga. “It brings structure to our ongoing AI innovation and allows us to scale these efforts in a meaningful way.”
“We’ve always believed in solving business problems with next-gen creativity,” added Himanshu Arora, Co-Founder. “With AI influencing marketing decisions more than ever, our council will serve as a guidepost for brands seeking smarter, tech-driven growth solutions.”
Echoing this, Gaurav Arora, Co-Founder, noted, “Every new disruption requires a fresh lens. The AI Council is our response to help brands not just adopt AI tools, but deeply integrate them through education, experimentation, and practical implementation.”
The AI Council will operate across key domains including creative automation, content generation, hyper-personalisation, performance marketing, workflow automation, and brand safety. Its goal: to help brands navigate an increasingly AI-first marketing ecosystem with clarity, precision, and innovation.
With this move, Social Panga reinforces its commitment to future-ready marketing – where creativity meets intelligent technology to drive measurable brand impact.
