The agency will lead integrated content across digital platforms
Social Panga has been appointed to drive the digital marketing mandate for Neo by Nippon Paint, the home makeover division of Nippon Paint India. Charged with shaping Neo’s digital presence, the Bengaluru-based agency is set to handle content creation, storytelling, and campaign execution across social platforms.
Since taking the mandate, Social Panga launched Neo’s topical digital initiative to mark World Painter Appreciation Day. Highlights included:
- Professional Identity Kit: Strengthened the brand image for painters as skilled professionals
- Revamped Onboarding: Enhanced the process for service users
- India’s First ‘Painter Anthem’: A creative push to position painters as creative individuals and showcase Neo’s style-first approach
Scope of Work
- Integrated Digital Content: Developing and distributing compelling storytelling tailored for multiple social channels
- Painter-Focused Ecosystem: Building Neo’s identity as a brand that supports both homes and painters through value-driven campaigns
- Style-Led Positioning: Reinforcing Neo as a modern, design-driven painting solution
From the Stakeholders
Himanshu Arora, Co-founder, Social Panga, said:
“Neo by Nippon Paint isn’t just redefining home painting. It’s reimagining what home makeovers mean for today’s generation. The brand has a bold vision and respects the people behind the process-our job is to tell those stories.”
Bharat Raja, Senior Director – Service Marketing, Neo by Nippon Paint, added:
“Bringing Social Panga on board has been one of the best strategic decisions for our brand. They understood our brief instantly, delivering high-impact creatives with speed and precision. We believe this partnership will empower Neo to share richer, more engaging content with our audience.”
This win strengthens Social Panga’s home makeover portfolio and reinforces Neo’s aim to stand out in a competitive digital landscape-balancing brand storytelling with functional service benefits.
