Solitario Diamonds, the lab-grown diamond brand co-founded by Ricky Vasandani and Dr. Vivek Anand Oberoi, has joined hands with YAAP Digital for a complete brand and packaging overhaul. The partnership supports Solitario’s expansion across India and global markets, reinforcing its identity as a purpose-driven luxury brand.
Founded in 2022, Solitario has built a niche by blending ethics with elegance in the lab-grown diamond space. The brand refresh will span packaging, retail branding, and digital storytelling—designed to align with its core values of sustainability, innovation, and sophistication.
Ricky Vasandani, Co-Founder & CEO, said, “We’ve always aimed to disrupt the diamond industry. This partnership with YAAP isn’t just about aesthetics-it’s about deepening the emotional connection with our customers.”
Dr. Atul Hegde, Founder of YAAP, added, “Solitario represents a new kind of luxury—one that’s refined yet responsible. We’re excited to shape a brand identity that reflects that vision.”
Co-founder Dr. Vivek Oberoi noted, “Conscious luxury means creating beauty without harming the planet. This refresh is not just visual-it’s ethical and emotional at its core.”
The rebrand follows Solitario’s ₹300 crore valuation in its latest funding round, which brought in strategic investor Gautam Budhrani. Earlier this year, the brand raised $3.6 million in a pre-IPO round from backers including Neeraj Gupta, Investi Global, and the Vicco Group. The new funds are being used to grow retail, boost inventory, and scale digital marketing as the company targets ₹200 crore in revenue for FY26.
