Somerset Indus Capital Partners, a healthcare-focused private equity firm, has appointed SPAG FINN Partners as its strategic communications partner. The mandate aims to strengthen Somerset’s corporate reputation, increase the visibility of its investment platform, and expand its presence within industry conversations across India’s healthcare ecosystem.

As part of the partnership, SPAG FINN Partners will lead the firm’s communications strategy, including reputation management, media relations, leadership positioning and strategic storytelling. The agency will work to highlight Somerset’s investment impact while building stronger engagement with stakeholders across the healthcare and financial sectors.

Commenting on the collaboration, Mayur Sirdesai, partner at Somerset Indus Capital Partners, said the firm was founded on the belief that quality healthcare should be accessible and affordable to everyone. As the company continues to expand its investments, he noted that communicating the real-world impact of its portfolio companies is essential. He added that SPAG FINN Partners’ expertise in healthcare communications and strategic advisory will help amplify Somerset’s long-term vision.

Aman Gupta, managing partner and health practice Asia lead at SPAG FINN Partners, highlighted that India’s healthcare sector is undergoing rapid transformation with new opportunities to expand access, innovation and quality care. He said Somerset has established a strong reputation for backing businesses that deliver meaningful impact, and the partnership will help articulate the firm’s broader vision and investment progress.

SPAG FINN Partners is a global integrated marketing and communications agency known for its expertise across healthcare, technology, med-tech and consumer sectors. Through this mandate, the agency aims to build thought leadership narratives and position Somerset as a key voice in India’s evolving healthcare investment landscape.