Foxtale has unveiled its latest brand film featuring Sonali Bendre as the face of its new ‘Eternal Glow’ campaign. The campaign spotlights the brand’s Gluta-Vit C Advanced Brightening Serum, positioning it as a topical skincare solution designed to enhance skin tone and radiance through consistent use rather than cosmetic intervention.
Video Link: https://www.instagram.com/reel/DVON93ZjGus/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
Set against a clean, studio-led backdrop, the film takes a minimalistic storytelling approach. It opens with Bendre turning down suggestions of cosmetic procedures, subtly reinforcing the campaign’s core message-that glow is not about invasive treatments but about mindful skincare rituals and effective formulations. The narrative reframes beauty as something cultivated over time, rooted in discipline and product efficacy.
At the centre of the campaign is Foxtale’s Gluta-Vit C Advanced Brightening Serum, formulated with Glutathione and Vitamin C. The product is positioned as a brightening solution aimed at improving overall skin clarity and luminosity. By highlighting these ingredients, the brand underscores a science-backed approach to skincare while maintaining an aspirational tone.
Importantly, the campaign marks a strategic shift in beauty communication. Moving beyond youth-centric narratives, Foxtale broadens its appeal by embracing age-inclusive messaging. Casting Bendre reinforces the idea that radiance is timeless and not confined to a specific age group.
The ‘Eternal Glow’ film is being rolled out across digital platforms, aligning with Foxtale’s focus on reaching a modern, skincare-conscious audience through targeted online engagement.
