Beverage brand Campa has announced popular actor Ram Charan as its new brand ambassador, launching the powerful “Campa Wali Zidd” marketing campaign that celebrates determination and resilience.
This strategic partnership comes as Campa continues its impressive market expansion since its March 2023 relaunch, resonating strongly with millennial and Gen Z consumers across India.
The campaign’s centerpiece is an action-packed brand film featuring Ram Charan as himself, performing authentic stunts while overcoming physical and mental challenges. The cinematic visuals highlight his unwavering focus and commitment, embodying the campaign’s core message that success requires persistence and grit.
“Through the ‘Campa Wali Zidd’ campaign, we wanted to tap into a truth that resonates deeply with today’s youth – their relentless drive and determination to keep pushing forward, no matter the obstacles,” explains Prasoon Joshi, Chairman and CEO of McCann Worldgroup India, which conceptualized the campaign.
“Ram Charan’s journey, filled with dedication, transformation, and global success, exemplifies the very essence of ‘zidd’,” Joshi added, noting how the actor’s personal story mirrors the determination of millions of young Indians.
The high-impact campaign will debut during the IPL cricket season, reaching massive audiences across television, connected TV, and mobile platforms. This strategic timing aims to maximize visibility for the partnership and inspire viewers nationwide.
Campa’s collaboration with Ram Charan represents a significant milestone in the brand’s journey to connect with consumers who value perseverance and determination in pursuit of their goals.
Agency Credits: McCann Worldgroup – Creative Team led by Prasoon Joshi
