Marking ten years in India’s used-car ecosystem, Spinny has unveiled a new brand campaign titled ‘The Master: India’s most-trusted and loved car home’, featuring cricket icon Sachin Tendulkar. The campaign reinforces Spinny’s long-standing focus on trust, transparency, and process-driven transactions in pre-owned car buying and selling.
Built around the idea that trust is earned through consistency over time, the campaign unfolds through a series of films that spotlight Spinny’s end-to-end processes. These include fixed pricing, rigorous vehicle inspections, refurbishment standards, and dependable post-sale support-designed to replace uncertainty with clarity in used-car transactions.
Spinny shared that it has served over five lakh customers to date and maintains a live inventory of more than 10,000 refurbished cars on its platform. The communication highlights two core journeys: a structured selling experience backed by systematic evaluations and quick payments, and a buying experience anchored in certified inventory and transparent, fixed pricing.
The films premiered during the India–Pakistan match at the ICC Men’s T20 World Cup and were subsequently released across YouTube, Instagram, and OTT platforms.
Commenting on the association, Tendulkar said that excellence stems from consistency and earning trust over time-values he sees reflected in Spinny’s decade-long journey. Founder and CEO Niraj Singh reiterated that trust and customer delight have guided the brand from day one, calling the milestone both an achievement and an ongoing responsibility.
Conceptualised by creative director Tanya Mahendru and directed by Bharat Sikka, the campaign adopts a quiet confidence, positioning Spinny as a master of the pre-owned car space-naturally inspired by the “Little Master” himself.
