Sony AdEdge Centre of Excellence offers emerging brands access to marquee TV properties with AI-driven targeting and flexible buying models.
Sony Pictures Networks India (SPNI), in collaboration with Accenture, has launched the Sony AdEdge Centre of Excellence (CoE) – a first-of-its-kind integrated advertising platform aimed at opening premium, cross-platform advertising opportunities for India’s small and mid-sized businesses (SMBs) and growth-stage brands.
Television remains India’s most trusted storytelling medium, yet its high entry barriers have long restricted SMBs. Sony AdEdge bridges this gap, enabling emerging advertisers to access SPNI’s flagship properties such as Kaun Banega Crorepati, Indian Idol, CID, and Taarak Mehta Ka Ooltah Chashmah, while bringing in digital-like precision, flexibility, and measurability.
By blending SPNI’s mass-reach brand power with Accenture’s AI-driven targeting, analytics, and media expertise, the platform allows SMBs to design campaigns that combine television’s scale with the agility of digital advertising. The CoE offers a consultative model, flexible buying options, and post-campaign analytics, ensuring brands can build trust, reach larger audiences, and achieve measurable business outcomes.
Gaurav Banerjee, Managing Director & CEO, Sony Pictures Networks India, said:
“SMBs are the next frontier of India’s advertising ecosystem. With AdEdge, we’re not just lowering the barriers to TV-we’re redefining how emerging brands can access premium inventory at the right scale, with the right tools, and at the right cost.”
Berjesh Chawla, MD & Lead – Communications, Media and Technology, Accenture in India, added:
“By putting data-driven advertising in the hands of SMBs, we’re enabling them to scale faster, enhance agility, and maximise effectiveness. This collaboration breaks traditional barriers, offering cross-platform advertising that is accessible, flexible, and profitable.”
SMBs eager to explore Sony AdEdge can reach out via missed call at 7969002199 or email adedge@setindia.com.
