Sprite has entered a three-year association with Lucknow Super Giants (LSG), becoming the official beverage partner of the franchise for the upcoming IPL seasons. The partnership strengthens the brand’s presence in Uttar Pradesh, which remains one of Sprite’s key focus markets, backed by strong distribution networks through SLMG Beverages and Moon Beverages.
The collaboration aims to deepen Sprite’s connection with Gen Z and cricket audiences, leveraging the IPL’s high-impact platform and vast fan engagement. Known for its widely recognized Thand Rakh positioning, Sprite has often tapped into high-pressure situations in cricket culture, making the partnership with a dynamic and growing franchise like LSG a strategic extension of that narrative.
Speaking about the partnership, Sumeli Chatterjee, Category Head, Sparkling Flavours India & Southwest Asia at The Coca-Cola Company, said the association celebrates India’s passion for cricket while reinforcing Sprite’s refreshing identity during key tournament moments.
Vinay Chopra, CEO of Lucknow Super Giants, noted that the collaboration aligns well with the team’s spirit of resilience and cool-headed gameplay. He added that the upcoming season promises memorable experiences for fans both on and off the field.
The partnership also reflects Coca-Cola’s larger commitment to Uttar Pradesh—supporting local manufacturing, logistics networks, cold-chain investments, and consumer engagement across the state. Representatives from SLMG Beverages and Moon Beverages emphasized that the alignment creates opportunities to expand product visibility and enhance on-ground fan experiences.
With this move, Sprite prepares for a high-energy IPL season where brand and sport come together to fuel excitement across stadiums and screens nationwide.
