Publicis Groupe’s Starcom India has been appointed as the integrated media agency for Flipkart Group, winning a mandate estimated at around ₹750 crore and replacing incumbent agency EssenceMediacom. The win marks a significant consolidation of media responsibilities for one of India’s largest e-commerce ecosystems under a single agency partner.
The mandate spans the entire Flipkart Group portfolio, including flagship e-commerce platform Flipkart, fashion and lifestyle brand Myntra, value-commerce arm Shopsy, travel booking platform Cleartrip, and fintech venture Super.money. Previously handled by EssenceMediacom, part of WPP Media, the account was awarded to Starcom following a competitive multi-agency pitch process.
According to industry sources, the pitch saw participation from several leading media networks, including Omnicom Media Group, WPP Media, and Madison World. After a detailed evaluation of strategic thinking, data capabilities, and integrated execution strength, Flipkart Group awarded the mandate to Starcom India.
Under the new engagement, Starcom will handle both traditional and digital media duties. The scope includes developing and executing a unified, full-funnel media strategy designed to drive scale, effectiveness, and consistency across multiple consumer touchpoints. The approach will be rooted in deep audience insights, cultural understanding, and measurable business outcomes.
Starcom India will leverage Publicis Groupe’s AI-powered Growth OS platform and its Connected Media framework to deliver integrated planning and execution across platforms. By combining data, technology, and content, the agency aims to create a cohesive media ecosystem that supports Flipkart Group’s diverse businesses and evolving consumer journeys.
The win further strengthens Starcom India’s position in the e-commerce and digital-first categories, while reinforcing Flipkart Group’s focus on integrated, technology-led media partnerships to support its next phase of growth.
