The global footwear and accessories brand strengthens its India presence, celebrating self-expression and bold style.
Steve Madden, the internationally acclaimed footwear and accessories brand, has named Bollywood actress Shanaya Kapoor as its first-ever brand ambassador in India. The collaboration marks a strategic step in the brand’s India expansion, aligning its expressive, trend-forward design philosophy with a rising cultural icon.
The partnership emphasizes a shared ethos of confidence, individuality, and self-expression. Known for her modern, relatable style, Kapoor reflects Steve Madden’s mission to create statement-making pieces that are both aspirational and wearable.
Under this association, Shanaya Kapoor will front the Autumn Winter 2025 and Spring Summer 2026 campaigns, featuring key collections across digital, retail, and social platforms. Her connection with young Indian consumers makes her a natural fit for a brand that celebrates bold, self-assured style.
Kapoor commented on the collaboration: “Steve Madden has always been a go-to brand for me – it’s where I find pieces that are fashion-forward yet versatile. I am thrilled to be their first brand ambassador in India and excited to showcase the energy, quality, and style of their footwear and handbags.”
The announcement coincides with the launch of Steve Madden’s global campaign, ‘Step Into Your Story’, a vibrant celebration of individuality, rebellion, and unapologetic self-expression. The brand positions its iconic shoes and handbags as symbols of confidence, authenticity, and identity.
With Shanaya Kapoor on board, Steve Madden, in partnership with Reliance Brands, aims to expand its retail and digital footprint in India, strengthening engagement with style-conscious consumers who view fashion as an extension of personality and self-expression.
