In a move that signals its next growth phase, str8bat – one of India’s fastest-rising sports technology innovators – has appointed CPR Global as its communications and public relations partner. The collaboration is set to amplify the brand’s visibility, media presence, and stakeholder engagement across India’s expanding sports-tech ecosystem.
Founded in 2018 by Gagan Daga, Rahul Nagar, and Madhusudan R, str8bat is reshaping cricket training through real-time performance analytics. Its flagship innovation, the str8bat Classic smart bat sensor, and the newly launched AI-powered str8bat Pro, offer advanced data insights including bat swing path, speed, and timing – enabling players at every level to train with the precision of professionals.
The technology has already earned the trust of major cricket institutions, including Cricket Australia, Rajasthan Royals, and leading coaching academies across India. During the 2025 IPL season, str8bat played a strategic role as the Official Skilling Partner for Rajasthan Royals, enhancing scouting and player development with tech-driven insights.
The brand’s credibility is further backed by cricket legends Greg Chappell and Kiran More, and its international footprint now spans 10+ countries, including the UK, US, Australia, New Zealand, South Africa, and Canada.
Supported by prominent investors such as Exfinity Venture Partners, Techstars, and TRTL Ventures, str8bat is on a mission to empower the next generation of athletes.
Commenting on the partnership, CEO Gagan Daga shared that CPR Global’s expertise will help scale visibility and storytelling as the company builds a global category from India.
