Summercool, one of India’s leading home and kitchen appliance brands, has unveiled its maiden television commercial (TVC), starring Bollywood superstar Ajay Devgn as the brand’s first-ever ambassador. The campaign, titled “Summercool, Life Banaye Wonderful,” also features veteran actor Govind Namdev in a supporting role.
The Campaign
The 30-40 second TVC captures relatable household moments, highlighting how Summercool appliances bring comfort, convenience, durability, and affordability into everyday life.
By positioning its products as reliable and innovative, Summercool reinforces its identity as a trusted partner for Indian households.
Brand Perspective
Ashutosh Gupta, Sales & Marketing Director, Summercool Home Appliances, said:
“We’re thrilled to launch our first TVC with superstar Ajay Devgn as the new face of our brand. His strong, trustworthy persona perfectly resonates with our core values of reliability and performance, especially when it comes to our cooling solutions. Through this alliance, we aim to strengthen our bond with customers and reaffirm our commitment to making everyday life easier and more enjoyable with innovative, affordable solutions.”
Rollout Plan
The campaign is designed to be real, family-focused, and aspirational, appealing to a broad spectrum of Indian consumers.
It will air across leading national and regional TV channels, supported by a robust digital marketing push to reach millions of households across the country.
