Sun Pharmaceutical Industries Limited has introduced a nationwide campaign titled Heart ke Liye 8 – Making India Heart Strong, reinforcing the importance of preventive heart care across the country. The initiative focuses on encouraging individuals to adopt simple, sustainable daily habits that collectively strengthen cardiovascular health.
With cardiovascular diseases contributing to nearly one-fifth of global heart-related deaths from India-and increasingly impacting younger populations-the campaign adopts a proactive, prevention-first mindset. At its core are eight essential pillars of heart health, designed to inspire manageable lifestyle shifts that can significantly reduce long-term risk. The emphasis is on consistency, awareness, and early action rather than reactive treatment.
To amplify its reach, the company has launched a multilingual awareness film supported by widespread on-ground activities. These include heart screening camps, CPR training workshops, and structured patient education programmes aimed at enhancing early detection and improving emergency response readiness within communities.
The campaign aligns with Sun Pharma’s broader commitment to strengthening preventive healthcare in India. By blending education, accessibility, and community engagement, Heart ke Liye 8 seeks to empower individuals to take charge of their well-being.
Through this initiative, the company aims not only to raise awareness but also to contribute meaningfully toward reducing the national burden of cardiovascular disease-advancing the vision of a stronger, heart-healthier India.
