Sun Pharmaceutical Industries has announced a landmark partnership with Royal Challengers Bengaluru (RCB), coming on board as the team’s principal sponsor and health partner for IPL 2026. The three-year association marks Sun Pharma’s first-ever entry into cricket sponsorship, signaling a strategic push to strengthen its corporate brand presence among mass audiences.
As part of the partnership, Sun Pharma’s logo will feature prominently on the front of RCB’s iconic red and black playing jersey, the official green match kit and the team’s training apparel. The association also includes extensive stadium branding during RCB’s home matches, offering high-impact visibility throughout the IPL season.
The collaboration reflects Sun Pharma’s ambition to connect more meaningfully with consumers by showcasing the company behind the medicines trusted by millions. Speaking on the partnership, Kirti Ganorkar, Managing Director, Sun Pharma, said that cricket in India is a shared emotion that cuts across generations and cultures. He added that the alliance with RCB brings together two leadership brands driven by consistency, passion and innovation, helping strengthen Sun Pharma’s corporate brand connect across the country.
RCB COO Rajesh Menon highlighted that the franchise focuses on partnerships that go beyond logo visibility to create deeper fan engagement. He said Sun Pharma joining as principal sponsor aligns with RCB’s commitment to impact-driven collaborations, paving the way for a dynamic, season-long association across digital platforms and match-day experiences.
The partnership builds on Sun Pharma’s recently launched corporate brand campaign, centered around its purpose of improving patient lives and the message of “touching 1,000 lives every minute.” Through its association with RCB, the company aims to extend this patient-centric narrative to millions of cricket fans during IPL 2026.
