Sunfeast Dark Fantasy has unveiled a new film featuring brand ambassador Shah Rukh Khan, as part of its ongoing ‘Har Dil Ki Sweet Ending’ campaign. This time, the brand introduces a fresh twist-‘Har Tiffin Ki Sweet Ending’-highlighting the simple joy of finding dessert in lunchboxes, a sweet surprise often missing from everyday meals.
Conceptualised by FCB Ulka, the campaign leans into relatable family dynamics. The ad presents a warm, slice-of-life narrative where a father-son duo sneakily adds a Dark Fantasy Choco Fill to their tiffin, only to find out the mother has already packed one. The moment captures the humour, affection, and little acts of care that define family life.
Ali Harris Shere, COO, Biscuits & Cakes Cluster, Foods Division, ITC, said, “We’re always looking to add moments of indulgence to everyday routines. This campaign highlights the small joy of a sweet surprise at lunch and brings it alive with warmth and relatability. Shah Rukh Khan brings the perfect charm to this story.”
SRK shared, “There’s something special about discovering a treat in your tiffin. The film captures that nostalgic, joyful feeling we all know. And of course, I love indulging in Dark Fantasy myself!”
Suchitra Gahlot, National Creative Director, FCB Ulka, added, “We wanted to take a simple habit and turn it into a heartfelt story. The ad celebrates indulgence and connection-just like the brand.”
Sunfeast’s Choco Fills continue to stand out as convenient, indulgent treats for modern-day tiffins-for kids and grown-ups alike.
