The new hires will support forthcoming mandates across FMCG, technology, lifestyle and healthcare.
Sunny Side Up has expanded its senior leadership team in Bengaluru with a series of key appointments across business development, creative, design and client servicing, reinforcing its integrated service capabilities as it prepares for its next phase of growth.
The consultancy has brought on board Tashina A as senior vice president, tasked with driving new business and strategic expansion. Her past experience spans Ogilvy, Creativeland Asia, Dentsu Webchutney and Saatchi & Saatchi, where she worked on brands such as Royal Enfield, iD Fresh Food, Scotch-Brite, Cadbury, Budweiser and Fortune Oil.
Shyam Nair joins as creative director, leading creative development. His previous stints at FCB, McCann and Dentsu include work on ITC, Maruti Suzuki, Nestlé, Coca-Cola and Honda.
The agency has appointed Farhat Shaukat as creative director – Design, bringing experience from Vice Media, The Bold Creative and 22Feet Tribal Worldwide. She has led design initiatives for Flipkart, Mr Muscle, Pedigree, TTK Prestige and Neutrogena.
Tanya Kapool comes onboard as director – Client Services, having previously worked with FCB and Schbang on brands including Sunfeast Yippee, Candyman, Budweiser and ITC.
Rounding out the leadership additions is Aswirbaad Das, who joins as associate creative director. His past roles at DDB and MullenLowe saw him contribute to Nivea, Too Yumm!, Saffola Oils, Bajaj ADHO and Diageo.
Speaking about the expansion, Saurabh Pandey, chief business officer, Sunny Side Up, said, “We are building the next chapter of Sunny Side Up with purpose and ambition. This leadership expansion is not just about adding talent, but investing in people who bring depth, craft and new energy. Each of these leaders has created impactful work for some of India’s most respected brands. Their arrival underscores our commitment to scale our capabilities and deliver work that is strategically sharp, creatively bold and culturally relevant.”
