adidas Originals has introduced a new global chapter for its iconic Superstar franchise with the Spring 2026 campaign, reaffirming the sneaker’s enduring influence across generations. The campaign is anchored by celebrated actor Samuel L. Jackson, who narrates and guides the story through a cinematic exploration of culture, identity and creative expression.
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Bringing together a dynamic lineup of global personalities, the film features JENNIE, Kendall Jenner, Lamine Yamal, Baby Keem, James Harden, Tyshawn Jones and Olivia Dean. Representing music, fashion, sport and street culture, each figure reflects the evolving yet timeless appeal of the Superstar. Their presence reinforces the sneaker’s longstanding association with individuals who define culture rather than follow it.
Set within a stylised, era-blending environment, the campaign visually connects the Superstar’s heritage roots to its contemporary relevance. Directed by Thibaut Grevet, the film adopts a time-agnostic narrative approach, positioning the sneaker as a constant symbol across shifting cultural landscapes.
Alongside the campaign film, adidas Originals has refreshed the Superstar apparel collection for Spring 2026. The updated range introduces refined fits, enhanced textures and subtle colour variations while staying true to the brand’s classic black-and-white palette accented with red. Designed for both men and women, the collection merges sport-inspired silhouettes with modern streetwear sensibilities.
The Superstar Spring 2026 campaign will roll out globally throughout the season, supported by digital storytelling, retail activations and immersive on-ground brand experiences, further strengthening the sneaker’s cultural legacy worldwide.
