Protein snack brand SuperYou has announced that it has crossed ₹150 crore in annual recurring revenue as it marks its first year of operations this November. The brand now aims to scale rapidly and become a ₹1,000 crore business within the next two to three years.

SuperYou has built a strong footprint across more than 4,500 modern trade and general retail outlets in metro and Tier II cities. Its growth has also been fuelled by quick-commerce platforms and its own D2C channel. Launched with Protein Wafers, the company has since expanded into Multigrain Chips, Fermented Yeast Protein Powders and, most recently, Mini Protein Wafers-products designed to make protein consumption more fun, accessible and aligned with everyday snacking habits.

Co-owned by Nikunj Biyani and Ranveer Singh, SuperYou has invested around ₹40–50 crore in research and development to accelerate innovation and strengthen its position in the protein category. The founders emphasise that the brand’s mission is rooted in changing how India perceives and consumes protein.

“In a country where nearly 70% of the population is protein deficient, our goal has been to make protein exciting, approachable and part of daily life, not just gym life,” said Co-founder Nikunj Biyani. “Every innovation comes from listening to consumers and creating products that match their lifestyles. The response shows India is ready to snack smarter.”

Ranveer Singh added, “We believe protein is for everyone. From snacks to powders, our mission is to offer purposeful, tasty options that fit seamlessly into everyday routines. After one year, this feels like just the beginning-we’re building a movement for the best version of you.”