SW Network has secured the digital and creative mandate for MINI India, marking a significant partnership in the premium automotive space. Under this appointment, the agency will manage MINI India’s digital communication across platforms, encompassing brand campaigns, product-focused content, and lifestyle-led storytelling. The account will be serviced from SW Network’s Delhi office.

As part of the mandate, SW Network will be responsible for shaping MINI India’s digital presence by adapting the brand’s global identity for local audiences. The focus will be on creating engaging, culturally relevant narratives that strengthen brand affinity while maintaining MINI’s distinctive, premium and playful character. Through strategic content creation and performance-led initiatives, the agency aims to build deeper engagement with MINI’s digital community.

Commenting on the collaboration, Pranav Agarwal, co-founder of SW Network, described the partnership as a milestone for the agency. He highlighted MINI’s status as more than just a car brand, calling it a global cultural icon and a symbol of design-led individuality. Agarwal added that SW Network’s goal is to craft a witty, premium digital voice for MINI India that brings its emotional appeal to life online and drives stronger creative performance.

Abhinandan Gopalsetty, director, MINI India, shared that the brand has always stood for innovation, individuality and creative expression. With MINI’s digital touchpoints continuing to expand, the brand was seeking a partner capable of understanding and translating its unique spirit across platforms. He noted that SW Network’s strategic depth, creative agility and digital expertise made it the ideal choice.

The collaboration will see both teams working closely to elevate MINI India’s digital footprint and engage audiences in fresh, meaningful ways.