As the Festival of Lights approaches, Swarovski has launched its 2025 Diwali Collection-a sparkling tribute to heritage, craftsmanship, and the joy of celebration. Drawing inspiration from the warm glow of diyas, the collection captures the essence of festive dressing and timeless Diwali traditions.

The campaign features actor Rashmika Mandanna, who also joins Swarovski as its new India Brand Ambassador. Known for her charm and authenticity, Rashmika embodies a confident, expressive generation, making her the ideal face for a season that celebrates both inner and outer light.

Rashmika Mandanna said, “Diwali is about light, love, and togetherness, and this collection captures that spirit beautifully. Each piece feels personal yet striking-perfect for gifting or for wearing to feel your most confident self. I’m excited to begin this journey with Swarovski during such a meaningful time.”

The collection balances bold statement pieces with intricate, luminous designs that mirror the brilliance of festive lights. Central to the line is the Mesmera family, featuring striking silhouettes and clustered crystals that evoke the magic of celebration. Complementing this are pieces from the Millenia, Idyllia, and Constella families, along with Swarovski’s signature timepieces, making the collection ideal for gifting or self-indulgence during Diwali.

This festive launch coincides with a landmark moment for Swarovski globally, as the brand celebrates its 130th anniversary, marking over a century of creativity, craftsmanship, and sparkling celebration.