New initiative targets affordability, offering curated single meals at flat rates for value-conscious users
Swiggy Limited (NSE: SWIGGY / BSE: 544285), India’s leading on-demand convenience platform, has launched its latest value-focused offering – the ‘99 Store’, a dedicated section within the Swiggy app featuring single meals priced at just ₹99, paired with free delivery under the Eco Saver mode. The initiative is available in 175+ cities, catering especially to Gen-Z and budget-conscious users seeking affordable daily meal options.
The 99 Store features quick-prep items from partner restaurants at a flat ₹99, with no extra delivery charge when using Eco Saver. These curated meals cover a broad spectrum of cuisines including Rolls, Biryani, Noodles, North and South Indian fare, Burgers, Pizzas, and Cakes, ensuring that affordability doesn’t compromise variety or taste.
Rohit Kapoor, CEO of Swiggy Food Marketplace, said:
“At ₹99, this isn’t just a price point-it’s a promise. A promise that good food can be both affordable and accessible, especially for our younger customers. The 99 Store is our way of making sure daily meals don’t burn a hole in your wallet. We’ve collaborated closely with restaurant partners and delivery teams to ensure affordability without cutting corners. Whether you’re on a college budget or simply looking for a fuss-free lunch, this is Swiggy’s most value-driven offering yet.”
The 99 Store stands out within the Swiggy app with a dish-forward layout, designed to showcase top-selling items and simplify discovery. It also relies on the Eco Saver delivery mode, which enhances cost-efficiency while ensuring dependable service.
By combining value, convenience, and curated selections, the 99 Store redefines how India approaches single, budget-friendly meals – reinforcing Swiggy’s mission to deliver quality food that doesn’t come with a hefty price tag.
