Swiggy has reported a substantial rise in advertising and promotional expenses for the quarter ending March 31, 2025. The company’s ad spend surged 135% year-on-year to ₹9,777.2 crore, up from ₹4,152.3 crore in Q4 FY24. Compared to the previous quarter (Q3 FY25), ad spend also rose sharply by 30%, reflecting Swiggy’s intensified push for brand visibility and user acquisition.
Despite the heavy investment in marketing, Swiggy saw a strong uptick in revenue. Operational revenue jumped 44.8% YoY to ₹4,410 crore, compared to ₹3,045.55 crore a year ago. Quarter-on-quarter, revenue rose 10% from ₹3,993.1 crore in Q3 FY25.
However, losses also widened. Swiggy reported a consolidated net loss of ₹1,081.18 crore in Q4 FY25 – almost doublethe ₹554.7 crore loss in Q4 FY24, and 35% higher than the ₹799 crore loss in the previous quarter.
Swiggy’s MD and CEO, Sriharsha Majety, described FY25 as a transformative year, marked by the launch of new platforms like Instamart, Snacc, and the recently introduced Pyng. – targeting new customer segments and markets.
Majety highlighted the rapid growth in quick-commerce, noting Swiggy’s aggressive investment in Megapods, expanding store reach to over 1,000 outlets across 124 cities, and differentiators like Maxxsaver as part of its broader market expansion strategy.
