Swiss Beauty has partnered with Warner Bros. Discovery Global Consumer Products to launch a limited-edition makeup range inspired by the iconic TV show Friends. The collection, introduced under its CRAZE line, blends pop culture nostalgia with everyday beauty essentials.

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The FRIENDS-inspired range reflects a growing trend where beauty brands collaborate with entertainment IPs to create themed, collectible products that resonate with younger, culture-driven consumers. Drawing from the show’s characters and memorable elements, the collection features playful product names and packaging rooted in its visual identity.

The lineup spans both skincare and colour cosmetics, offering products such as tinted moisturiser, makeup remover wipes, lip and cheek tint, lip balm, and press-on nails. Prices range from ₹179 to ₹499, positioning the collection as accessible yet premium. Notable products include the Glownagi Tinted Moisturiser priced at ₹349, Monica Clean Makeup Remover Wipes at ₹179, and the “How You Doin’” Lip & Cheek Mud and “Oh. My. Moisture.” Lip Balm at ₹349 each.

The collection will be available across online and offline retail channels in India, ensuring wide accessibility for fans and beauty enthusiasts alike.

According to the brand, the launch aims to create an emotionally engaging experience by combining nostalgia with self-expression. By tapping into the enduring popularity of FRIENDS, Swiss Beauty is aligning itself with a broader shift toward pop culture-led product innovation.

This collaboration highlights how brands are increasingly using entertainment-driven storytelling to deepen consumer engagement and drive product differentiation in a competitive beauty market.