Rebranding redefines sleep as a pillar of modern well-being.

Symphonies Life, the premium mattress and sleep solutions brand, has introduced a new brand identity in collaboration with creative agency VOLUME. This transformation marks a strategic evolution-from offering just products to becoming a holistic sleep and lifestyle brand. The rebranding seeks to shift perceptions of sleep from a basic necessity to a cornerstone of well-being and conscious living.

Rooted in the philosophy of “engineering better sleep for a more conscious lifestyle,” the refreshed brand identity brings calm, rhythm, and softness to the forefront. VOLUME designed a clean, modern visual language inspired by movement and stillness-using metaphors like waves, breath, and flow to symbolize healthy, restorative sleep cycles.

From thoughtfully designed packaging to an immersive direct-to-consumer (D2C) experience, Symphonies Life now seamlessly integrates science-backed sleep benefits with a refined design ethos. The new identity spans across all touchpoints-including POS displays, influencer kits, digital content, and offline experience zones-ensuring a consistent and serene brand experience.

Shivans Agarwaal, CEO of Symphonies Life, commented:
“We wanted to go beyond being just another mattress brand. With VOLUME, we’ve created a brand that connects with the modern, wellness-oriented consumer. Sleep is deeply personal, emotional, and vital-and our new identity finally reflects that belief.”

Rishabh Srivastava, Brand Director at VOLUME, added:
“Symphonies Life is no longer just something you purchase-it’s a ritual you commit to. Our goal was to blend commercial clarity with emotional depth. Every touchpoint-from the tone of voice to the visual rhythm-was crafted to elevate sleep into the lifestyle and wellness space.”