MUMBAI: Taboola and LG Ad Solutions have partnered to introduce Performance Enhancer, a new solution designed to connect premium Connected TV (CTV) exposure with measurable digital outcomes. The offering provides advertisers a comprehensive view of ROI across the full consumer journey, linking top-of-funnel CTV awareness to mid- and lower-funnel conversions across the open web.
“This partnership creates a more connected and measurable ecosystem for brands,” said Serge Matta, President, LG Ad Solutions. “By extending campaigns beyond Smart TVs into trusted digital environments, brands can drive more site visits and conversions, optimize toward audiences most likely to act, and validate the true impact of their CTV investment.”
Performance Enhancer leverages LG Ad Solutions’ first-party ACR-powered audience insights along with Taboola’s Realize performance advertising platform and vast digital inventory. The solution enables advertisers to:
- Broaden Impact: Extend campaigns beyond Smart TVs into thousands of trusted publisher sites.
- Optimize CPA: Reach modeled lookalike audiences with the highest likelihood to convert.
- Quantify ROI: Attribute site visits, engagement, and down-funnel conversions directly to TV exposure.
- Enhance Efficiency: Consolidate cross-platform measurement for improved media planning.
Adam Singolda, CEO of Taboola, added, “LG Ad Solutions’ massive CTV footprint and wealth of free content create tremendous opportunities for advertisers. This partnership bridges the top-of-funnel impact of the big screen with measurable digital outcomes, helping brands drive growth and maximize value across platforms.”
Through Performance Enhancer, advertisers can now connect premium CTV awareness with tangible digital results, creating a unified, efficient, and performance-driven approach to media planning.
