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Taboola and Microsoft Strengthen 10-Year Ad Partnership, Expands to Outlook Mail and Office 365

Taboola and Microsoft Strengthen 10-Year Ad Partnership, Expands to Outlook Mail and Office 365

Taboola celebrates a decade-long partnership with Microsoft as they announce an expanded collaboration that now includes Outlook and Microsoft 365 applications. This builds upon their existing relationship across MSN, Microsoft Edge, and Windows experiences.

With this expansion, Taboola’s AI-powered advertising technology will reach nearly 600 million daily active users in brand-safe environments. The partnership leverages Taboola’s advanced capabilities to enhance monetization and user engagement across websites, devices, and mobile apps.

“Reaching a decade serving ads with an industry leader such as Microsoft is an incredible milestone,” said Adam Singolda, Taboola’s CEO. “Our collaboration has been established for the long-term, based on Taboola’s ability to help Microsoft provide richer experiences on its popular digital properties.”

This strategic expansion gives advertisers increased access to premium, trusted destinations where users are actively engaged throughout their day.

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