India Today Group has expanded its digital news footprint with the launch of Tak 360, a FAST (Free Ad-Supported Streaming Television) news channel designed for always-on, multi-screen news consumption. Positioned as India’s first FAST news channel, Tak 360 targets audiences increasingly consuming news on connected TVs and digital platforms.
Launched under the Tak Network, the channel is built around the idea of ‘गली से ग्लोब तक’, blending hyperlocal reporting with national and global coverage. Its programming spans a wide range of genres including politics, business, crime, culture, sports, fitness, and wellness, offering a continuous news experience tailored for digital-first viewers who prefer uninterrupted access to information.
Kalli Purie, vice chairperson and executive editor-in-chief of the India Today Group, said the launch reflects the group’s long-standing focus on innovation across formats. She noted that Tak 360 marks a strategic step into the connected TV ecosystem, reinforcing the group’s ambition to stay ahead as viewing habits shift toward digital and on-demand platforms.
Tak 360 will stream live across the India Today Group’s extensive digital ecosystem, including News Tak on YouTube and web, Aaj Tak’s website and app, India Today’s website and app, and the group’s connected TV applications such as India Today, GNT, and Aaj Tak. This wide distribution ensures seamless access across devices, catering to audiences who expect news to be available anytime, anywhere.
With Tak 360, India Today Group strengthens its position as a future-ready digital news network, aligning content strategy with evolving consumption patterns. The launch highlights how legacy media brands are adapting to FAST platforms to deliver continuous, ad-supported news experiences while staying relevant in an increasingly connected media landscape.
