The campaign highlights the crucial “middle” stage of entrepreneurial journeys.
Tally Solutions, a leading provider of business automation software, has launched the latest edition of its #StartsWithOne campaign, aligning with this year’s Tally MSME Honours. Now in its fifth year, the initiative continues to recognize and celebrate the growing impact of emerging entrepreneurs who are transforming India’s MSME landscape through innovation, resilience, and purpose.
This year’s #StartsWithOne campaign focuses on the powerful and emotional “middle” phase of the entrepreneurial journey-a time filled with trials, learning, and pivotal growth. Central to the campaign is a compelling film featuring real-life winners of previous Tally MSME Honours, showcasing transformative moments such as a single email, decision, or opportunity that marked a turning point in their path. These stories not only reflect personal triumph but also the wider ripple effect small businesses can create in their communities and the economy at large, reinforcing the significance of the Tally MSME Honours as a true milestone in their progress.
Jayati Singh, Chief Marketing Officer at Tally Solutions, shared her thoughts:
“Every MSME journey begins with a single spark-an idea, a moment of courage, a bold first move. With #StartsWithOne, we’re celebrating that very beginning and the journey that follows. At Tally, we are proud to support MSMEs through their challenges and victories, especially in that vibrant middle stage where aspirations begin to materialize. These stories are more than personal wins; they are part of a broader narrative of innovation, inspiration, and community advancement. With over 20,000 nominations for Tally MSME Honours 2025, we’re reminded of how one act can initiate a movement.”
Abhishek Lamba, Founder and Director of Great Mountain Picturehouse, added:
“As filmmakers, it’s a privilege to tell stories rooted in the real challenges of entrepreneurs. If these narratives can motivate even one person not to give up, our mission is accomplished. We’re grateful to Tally for once again entrusting our team at GMP with the opportunity to create an inclusive film that resonates not only across India but beyond borders, acknowledging the dreams and grit of small business owners everywhere.”
Through the broader #StartsWithOne initiative, Tally continues to spotlight grassroots-level MSME stories-authentic, often unheard narratives that resonate deeply. These stories are driving meaningful engagement across digital and traditional platforms, helping give these businesses the recognition and visibility they deserve. It’s a collective celebration of vision, resilience, and progress, brought to life through real voices.
The campaign is currently live and will run through the end of July. It is being actively promoted across Tally’s digital channels-including YouTube, Facebook, and Instagram-as well as through its widespread customer and partner network, reaching more than 20 million people across India.
