The initiative honours modern changemakers ahead of Independence Day.
As India approaches Independence Day, Tata Capital, the flagship financial services company of the Tata Group, has launched its latest campaign titled ‘Aaj Ke Freedom Fighters’. The campaign celebrates everyday individuals whose actions reflect the spirit of modern-day freedom through values like compassion, courage, resilience, and responsibility.
The brand film narrates four heartfelt stories, showcasing citizens who embody change in their communities:
- A woman advocating for senior citizens’ rights
- An interviewer recognising the talent of a specially abled candidate
- A young girl rescuing an injured puppy
- A corporate professional enabling education for underprivileged children
These stories serve as powerful reminders that freedom is not just a historic milestone but a living, evolving journey shaped by individual choices and actions.
By spotlighting these modern changemakers, Tata Capital reinforces the belief that true freedom lies in the everyday acts of empathy, inclusivity, and social empowerment.
In the lead-up to August 15, the campaign will be promoted across digital platforms and social media channels, aiming to inspire citizens across the country and ignite conversations around what freedom means today.
