Tata Coffee Grand Cold Coffee has rolled out a heartwarming new digital campaign celebrating the spontaneity of urban life and the simple joy of shared moments. Titled with the playful catchphrase “Coffee!, here?”, the film positions cold coffee not just as a beverage, but as a catalyst for real, unplanned connections—especially among today’s young, social, and fast-moving audience.
A Sip That Sparks a Story
Set in the everyday bustle of a metro train, the ad follows a fleeting interaction between a young woman and a man. As she sketches him in her notebook, their eyes meet and a silent, almost cinematic chemistry unfolds. With nothing but a can of Tata Coffee Grand Cold Coffee exchanged between them, the moment becomes a shared escape – brief, warm, and unexpectedly memorable.
Backed by the brand’s tagline “Too Cool to Have It Solo”, the campaign encapsulates the essence of youthful camaraderie, showing how even the shortest moments can turn into lasting memories with the right spark – and the right sip.
Coffee with a Side of Connection
“Cold Coffee consumption is booming in India,” said Partha Biswas, President & Head of RTD Business, Tata Consumer Products. “Our new ready-to-drink range is indulgent, international, and perfect for today’s on-the-go lifestyle. With Tata Coffee Grand Cold Coffee, we’re inviting people to say yes to the unexpected – a chance encounter, a shared laugh, or just a moment of connection the instant a can is popped open.”
Kiran Ramamurthy, President at 82.5 Communications, which conceptualized the campaign, added, “Coffee has long been a symbol of connection. With this campaign, we show how Tata Coffee Grand Cold Coffee goes beyond being just a drink – it’s a cue for conversations and genuine moments in a fast-paced world. It fits perfectly with a generation that values authenticity and spontaneity.”
A Trio of Tempting Flavours
Tata Coffee Grand Cold Coffee is available in three rich, internationally inspired flavours:
- French Vanilla
- Belgian Chocolate
- Swiss Caramel
Packaged for convenience, these ready-to-drink options are available at major retail outlets and online platforms across India, aimed at making premium cold coffee accessible anytime, anywhere.
Campaign Takeaway
By combining a relatable urban setting, a feel-good story, and the universal appeal of cold coffee, Tata Coffee Grand’s new campaign film positions the brand as more than a refreshment – it’s a trigger for small but significant everyday magic. Whether it’s a meet-cute on a train or a shared moment with a friend, sometimes all it takes is one sip to spark something special.
