Tata Tea’s iconic social awakening platform, Jaago Re, returns with a powerful new initiative focused on climate change. Titled ‘Har Green Action Se Farak Padega’, the campaign encourages individuals to adopt small, eco-friendly habits that collectively contribute to a healthier planet.
At the heart of the campaign is an AI-powered WhatsApp tool, accessible through JaagoRe.com. Developed using Google’s Gemini AI, this tool uses image recognition to track and validate eco-conscious actions—like choosing public transport or reducing water waste—and gives users real-time feedback on their environmental impact. The goal is to motivate consistent green behavior while addressing the widespread apathy toward climate change.
To further strengthen the movement, Tata Tea pledges to plant a tree for every 10 green actions completed by users. The initiative is supported by a compelling film, created by Mullen Lintas, which shows children taking the lead in climate responsibility, challenging the passive mindset of adults. Their simple actions—like using buckets instead of showers—highlight how small steps can lead to significant environmental benefits.
Puneet Das, President – Packaged Beverages, Tata Consumer Products, said the campaign aims to empower individuals to act and inspire collective change using the power of AI and community.
Google Cloud India’s VP, Bikram Singh Bedi, praised the use of Gemini to validate diverse user actions, fostering accountability and a sense of achievement.
Through this innovative, tech-driven campaign, Tata Tea hopes to spark a meaningful movement for climate action—one green step at a time.
