TBWA\India has appointed Rohit Mukherjee as Executive Creative Director at its Gurgaon office, where he will champion the agency’s Disruption philosophy and creative excellence. With nearly two decades in advertising, Rohit has led impactful campaigns at Dentsu Creative Isobar, Publicis, McCann, DDB Mudra, and Bates for brands like Airtel, Nestlé, Colgate-Palmolive, and Dabur. His work, including Colgate’s iconic “Kya Aapke Toothpaste Mein Namak Hai?”, has earned recognition at Cannes Lions, Spikes, Effies, and more. At TBWA, he aims to drive digital-first creativity with agile execution.