TCL FFalcon has partnered with Affinity to expand programmatic advertising capabilities across its smart TV ecosystem, which spans more than 160 countries. The collaboration is designed to help advertisers access TCL’s connected TV (CTV) inventory at scale, reaching millions of households worldwide.

Through this partnership, advertisers can leverage Affinity’s programmatic and creative capabilities to deliver more efficient and targeted campaigns across multiple apps and channels. The integration enables brands to tap into premium inventory while benefiting from advanced ad formats that are built to drive higher engagement.

A key strength of the collaboration lies in the combination of TCL’s hardware-led ecosystem with Affinity’s AI-driven optimisation tools. This allows advertisers to improve targeting precision, enhance campaign performance, and deliver more relevant ad experiences to viewers. At the same time, the approach ensures that advertising remains seamless and non-intrusive, maintaining the overall user experience on smart TVs.

The partnership also supports TCL’s expanding AVOD (advertising-based video on demand) and FAST (free ad-supported streaming TV) offerings. By unlocking new monetisation opportunities, it strengthens TCL’s position in the rapidly evolving CTV landscape.

Overall, the collaboration highlights the growing convergence of hardware and advertising technology. As the global CTV ecosystem continues to mature, both companies aim to build a more structured, scalable, and performance-driven environment that delivers long-term value for advertisers, publishers, and audiences alike.