PetFresh Kitchen, a fast-growing brand offering freshly cooked, human-grade meals for pets, has appointed Team Pumpkin to lead its performance marketing and digital growth efforts across India. The partnership aims to amplify the brand’s visibility and expand its reach among pet parents seeking healthier, real-food alternatives for their pets.
Under the mandate, Team Pumpkin will oversee PetFresh Kitchen’s complete digital marketing ecosystem. This includes paid media planning, campaign execution, influencer collaborations, audience segmentation, and conversion optimisation across major online channels. The agency will also focus on building community-led storytelling and designing data-driven strategies to scale awareness, engagement, and customer acquisition.
Daman Singh, founder of PetFresh Kitchen, expressed enthusiasm for the collaboration, noting that the brand’s mission has always been rooted in providing pets with food crafted with the same care and quality as home-cooked meals. “Our collaboration with Team Pumpkin marks a significant step in spreading that belief across India,” he said. “With their expertise in digital growth and performance marketing, we’re excited to reach more pet parents and help them make the switch to fresh, real food for their pets.”
The partnership is expected to strengthen PetFresh Kitchen’s digital presence and support its efforts to reshape meal standards within India’s rapidly expanding pet food category.
