Mandate includes strategic brand positioning, influencer partnerships, and digital communications

Teamology Softech and Media Services, a digital PR consultancy, has secured the PR and media mandate for Rawbare, a premium eyewear brand with a growing presence across metros and tiered cities through both online and offline channels.

Under this mandate, Teamology will lead digital PR, manage media communications, and support strategic brand positioning and influencer partnerships. The goal is to craft compelling narratives that elevate Rawbare’s brand visibility in competitive markets and foster deeper engagement with a community of fashion-forward consumers.

Affan Ahmad, Co-founder and CEO, Rawbare, commented:

“Teamology brings the right mix of strategy and creativity. We’ve admired their work and how they’ve helped numerous brands achieve market leadership. With this partnership, we’re confident that Rawbare will scale new heights-both in India and globally.”

Harpreet Singh, Co-founder, Rawbare, added:

“This collaboration is a strategic step to reinforce our brand presence. Teamology’s expertise in PR and storytelling aligns with our long-term vision. We look forward to their role in helping Rawbare leave a lasting mark in the eyewear industry.”

Shahid Javed, Co-founder, Rawbare, said:

“We’ve always believed that brand-building is about more than visibility-it’s about cultural resonance and emotional connection. Teamology’s innovative methods make them the ideal partner for our next phase of growth.”

Gulrez Alam, Director, Teamology, shared:

“We’re proud to join hands with Rawbare-a brand that embodies the perfect blend of design and function. Our focus will be on crafting high-impact campaigns and delivering consistent messaging to engage audiences across digital platforms.”

This partnership marks another milestone for Teamology, which continues to expand its footprint across Fashion, Fintech, FMCG, and Lifestyle sectors, further solidifying its role as a trusted partner for new-age brands.