TechnoSport, one of India’s fastest-growing activewear brands, has launched a new digital content initiative in partnership with international cricket star Ravichandran Ashwin. Titled ‘Game Changers of the Decade’, the campaign is a five-episode YouTube series that celebrates the most influential cricketers of the last ten years across key facets of the sport.

Set against the backdrop of heightened cricket fandom, the series spotlights players whose performances have gone beyond match-winning moments to fundamentally reshape how the game is played across formats. Through a decade-long lens, the content revisits defining performances, tactical shifts, and iconic phases in modern cricket, blending nostalgia with data-backed analysis and fan-centric storytelling.

By anchoring the series in expert commentary and informed discussions, TechnoSport seeks to build deeper engagement with cricket audiences while reinforcing its positioning as a performance-driven activewear brand. The campaign aligns with the brand’s philosophy of designing apparel suited to Indian sporting conditions, drawing parallels between elite athletic consistency and product performance.

Commenting on the collaboration, Patralika Agrawal, Head of Marketing at TechnoSport, said the series reflects the brand’s belief that true performance is shaped by longevity, resilience, and sustained excellence. She added that ‘Game Changers of the Decade’ enables TechnoSport to spotlight inspiring sporting journeys while creating credible, meaningful conversations with fans.

Ravichandran Ashwin echoed the sentiment, noting that the past decade has seen several players redefine cricket through innovation and impact. The series, he said, recognises these change-makers across batting, bowling, fielding, wicketkeeping, and all-round performances, offering fans a chance to relive transformative moments in the game.