The House of Lakmē, India’s most iconic beauty brand, has announced Aneet Padda as its new face-signaling a bold shift in its narrative toward effortless, expressive beauty designed for Gen Z consumers.

Known for her natural charm and striking screen presence, Aneet represents a generation that values authenticity, creativity, and minimal-yet-impactful beauty. Her onboarding reflects Lakmē’s commitment to staying ahead of cultural trends and leading conversations on how Indian beauty is evolving-from high-glamour perfection to a skin-first, expressive approach.

Aneet Padda on the Collaboration

“For me, makeup isn’t about hiding flaws-it’s about celebrating who you are. I love products that feel effortless yet make a statement, and Lakmē’s philosophy captures that perfectly. I’m thrilled to partner with a brand that inspires creativity and encourages women to experiment with confidence,” said Aneet Padda.

Strengthening Gen Z Connect

Lakmē has a legacy of spotting fresh talent and setting trends. With Aneet, the brand aims to deepen its relationship with young, socially conscious consumers who value individuality and authenticity.

“Lakmē has always been at the forefront of shaping beauty trends in India. With Aneet, we are embracing the shift toward modern, expressive, and inclusive beauty that reflects how Gen Z wants to experience makeup,” said Sunanda Khaitan, VP – Lakmē.

Redefining Beauty for the Future

With this partnership, Lakmē continues its mission to champion inclusive, versatile, and skin-first beauty-empowering every consumer to move beyond traditional norms and create their own unique style narrative.