Partnership aims to amplify Plum’s voice in India’s fast-growing employee benefits ecosystem.
Plum, a leading employee health benefits platform, has appointed The Mavericks India, an integrated marketing communications agency, as its strategic communications partner.
Plum operates at the crossroads of technology, healthcare, and benefits innovation, delivering modern and comprehensive protection plans for startups, SMBs, and enterprises. The company has steadily evolved into a full-stack healthcare ecosystem, combining insurance, wellness, and preventive care. Its recent expansion into business and personal insurance underscores its mission to provide seamless protection for both organisations and individuals.
Under the new mandate, The Mavericks India will lead strategic communications for Plum across key touchpoints – focusing on thought leadership, stakeholder engagement, corporate reputation management, and brand storytelling. The collaboration is designed to strengthen Plum’s positioning as a category disruptor in the rapidly growing employee health and benefits space.
Shreyas Achar, Senior Vice President – Marketing, Plum Benefits, said:
“At Plum, we are committed to redefining how India perceives employee wellbeing. Partnering with The Mavericks India will help us craft a narrative that aligns with our mission, resonates with businesses, and highlights the critical role of health security in the modern workplace. We are excited about this collaboration’s potential to elevate our voice in the industry.”
Chetan Mahajan, Co-founder & CEO, The Mavericks India, added:
“Plum is a pioneer in the insurtech and employee benefits sector, disrupting traditional models with empathy, technology, and innovation at its heart. We are proud to work with a brand driving systemic change for millions of employees and employers. Our focus will be on delivering authentic, insight-driven communications that deepen Plum’s connection with its stakeholders.”
This partnership underscores Plum’s commitment to advancing employee wellbeing narratives while positioning itself as a leader shaping the future of workplace health security in India.
