The Souled Store, a prominent Indian pop culture merchandise brand, has acquired Redwolf, a fellow pop culture merchandise company. This strategic acquisition aims to bolster The Souled Store’s product offerings and strengthen its position in the fandom-driven merchandise segment. Redwolf’s founders—Ameya Thakur, Rahul Jaisheel, and Vivek Malhotra—will join The Souled Store team, bringing their expertise and creativity to the expanded brand.
Vivek Malhotra, co-founder of Redwolf, expressed enthusiasm about the merger, stating, “Merging with The Souled Store was the next logical step in realizing our vision of bringing the best pop culture merchandise to the Indian audience.” He highlighted their shared passion for pop culture and the opportunity to leverage The Souled Store’s scale to elevate the brand.
Vedang Patel, co-founder of The Souled Store, welcomed Redwolf into the fold, emphasizing the alignment in creativity and commitment to fandom-inspired products. He stated, “This acquisition will strengthen our mission to become the Home of Pop-culture in India.”
The merger will enable The Souled Store to expand its portfolio across movies, TV shows, music, and other entertainment categories. It also paves the way for increased design variety, product innovation, and potential collaborations, aligning with The Souled Store’s vision to scale as a global lifestyle brand.
