Tic Tac, the Ferrero Group’s iconic confectionery brand, has launched its latest digital campaign, “Refresh Your Vibe,”in collaboration with music producer and influencer Yashraj Mukhate. The initiative invites music enthusiasts nationwide to celebrate creativity and self-expression through an interactive music challenge.
Campaign Highlights
- User Participation: Participants are encouraged to record and share a video using Mukhate’s original track, “Kyunki Meri Tic Tac Life Hai,” via the campaign microsite.
- Creative Freedom: Submissions can include singing, dancing, or engaging with the jingle in fun ways.
- Feature Opportunity: One standout entry will be featured alongside Yashraj Mukhate in an official music release.
- Incentives: Daily concert vouchers, weekly giveaways (including portable speakers), and a grand prize reveal on July 30, 2025.
- Key Dates:
- Entry period: July 11–26, 2025
- Winner featuring date: August 22, 2025
Brand Insight
Zoher Kapuswala, Marketing Head – Pills & Gums, Ferrero India, shared:
“With ‘Refresh Your Vibe,’ we’re speaking the cultural language of our core consumers. Music is a powerful form of self-expression. Partnering with Yashraj Mukhate helps us connect authentically with youth and pop culture. This is our third collaboration with him, and each time, it’s about creating something fun and fresh. This time, we’re inviting consumers to be co-creators of the culture they love.”
Why It Matters
Tapping into the growing trend of UGC-powered campaigns, Tic Tac’s initiative encourages fans to become active participants. The campaign strengthens cultural relevance, celebrates creativity, and elevates brand engagement through authentic collaborations and community-driven content.
For music lovers and Tic Tac fans alike, ‘Refresh Your Vibe’ offers a platform to shine, enjoy creative freedom, and be part of a uniquely catchy brand experience.
